A Choice-First Beginning — Sugarwish
The same narrative also explains that Sugarwish was co-founded by Elisabeth Vezzani and Leslie Lyon. From that foundation, Sugarwish was founded in 2012.
The story opens with a clear detail: Sugarwish started with candy and recipient-choice gifting and now offers 15+ gift categories. Another part of the account shows that Sugarwish reports more than 2 million gifts delivered.
The same narrative also explains that Sugarwish reports serving more than 50,000 companies, including 70% of the Fortune 500.